Hi Guys, this is the very first week we had our communications lectures. A few new terms are being introduced. Starting with Rhetori; the study of effective speaking and the art of persuasion.
Rhetori consist of logos (logical content of speech) and lexis (style and delivery of speech)
One interesting thing that we had learnt is with regards to persuasion. Persuasion includes:
Logos: appeal to reason
Pathos: appeal to emotion
Ethos: appeal of one's character
let's take a look at this short clip before I continue, while watching, please note how the product is being promoted through logos, pathos or ethos.
If you realised, only the pathos approach is being used. Not much appeal of one's character or reasoning is being used. Do you think this is a good advertisement purely using the pathos approach? Will it work on their target audience? Do comment and let me hear your views. =)
2 comments:
hmm.. i guess it appeals to ur emotions but also an image of the ideal person you wanna be too..
i feel it would not work as a one off thing but as adverts go.. they are often play over and over again at different time intervals so that it tend to creep into our sub-conscious.. that's what i feel.
I agree with you Hui Ying that they use frequency and quantity in showing this advertisement, to enhance the effect of this brand being etched in the minds of the viewer. It is at a subconsious level.
Post a Comment